Marketing experience. A specialist focus on health and fitness.
I’ve spent my career helping businesses clarify their marketing, improve customer experience and grow.
DETONATE brings that experience into a specialist focus on health and fitness technology — helping businesses connect what they offer with the people they want to reach.
A career in marketing. A new sector to make an impact in.
I’ve spent my career helping businesses make their marketing clearer, connect with their customers and turn commercial opportunities into practical action.
Over time, I’ve become increasingly interested in the role technology plays in how we live, move and feel — and the businesses creating new possibilities across health, fitness and wellbeing.
DETONATE is where those two interests come together: bringing strategic marketing and growth experience to a sector with the potential to make a meaningful difference to people’s lives.
Technology is changing how we live, move and feel.
From fitness and recovery to women’s health and digital wellness, technology is creating new ways to understand our health, improve our experiences and support how we live.
I’m interested in the businesses making these possibilities accessible — and in helping them communicate their value, reach the right customers and turn innovation into meaningful commercial growth.
01 / FITNESS TECHNOLOGY
02 / WOMEN'S HEALTH & WELLNESS
03 / DIGITAL WELLNESS
04 / RECOVERY & PERFORMANCE
05 / NUTRITION & Longevity
What matters to me is making marketing meaningful.
I believe effective marketing starts with understanding people — what they need, what matters to them and what helps them make decisions.
For health and fitness technology businesses, that means looking beyond the technology itself. It’s about making the value clear, creating experiences people want to engage with and connecting commercial success with products that make a difference.
Clarity first. Then focused action.
I start by understanding your business, your customers and what’s getting in the way of growth.
From there, we identify the opportunities that matter, build a clear plan and turn strategic thinking into practical action.
UNDERSTAND
Get to the heart of the business.
Understand your proposition, customers, commercial priorities and current challenges before deciding what needs to change.
IDENTIFY
Find the opportunities that matter.
Examine positioning, acquisition, conversion and retention to identify where improvements could make the greatest difference.
PRIORITISE
Turn insight into a clear plan.
Focus on the right opportunities, set practical priorities and establish what needs to happen, when and why.
MOVE FORWARD
Put the strategy into action.
Translate the plan into meaningful activity, track progress against agreed objectives and adapt as the business learns and evolves.
Marketing should create progress.
I believe marketing works best when it connects what a business offers with what its customers actually need.
That means clear positioning, thoughtful customer experiences and focused action — turning marketing activity into meaningful commercial results.
Got a growth problem you're trying to solve?
Let’s look at what’s happening, where the opportunities are and what you should focus on next.