MARKETING & GROWTH CONSULTANT / HEALTH & FITNESS TECHNOLOGY
Your product might be good. But is your growth working as hard as it should?
I help health and fitness technology businesses clarify their positioning, improve their customer journey and build practical marketing systems that drive acquisition and retention.
Good products dont automatically create great growth.
THE PROBLEM
You can have a strong product, real customers and a talented team — yet still struggle to turn that into consistent growth.
Positioning can be unclear. Acquisition can be inefficient. Your website can create friction. Customers can drop off before they convert — or disappear after they do.
The problem isn’t always more marketing. Sometimes it’s understanding where growth is leaking — and what to fix first.
Find where growth is leaking
positioning
Are you clear about what you offer, who it’s for and why it matters?
ACQUISITION
Are the right people finding you — and are you giving them a reason to act?
conversion
Does your proposition and customer journey turn interest into action?
customer experience
Is the experience clear, useful and friction-free?
retention
Are you creating the reasons and experiences that keep customers engaged?
Marketing that connects the dots.
I don’t look at marketing as a collection of separate channels. I look at how the pieces of the commercial journey work together.
POSITIONING
Make your value clear.
Clarify your proposition, differentiation and messaging so the right customers understand what you offer and why it matters.
customer journey
Remove the friction.
Understand how people discover, evaluate, buy and experience your product – and identify where uncertainty or friction gets in the way.
growth
Focus on what moves the business forward.
Connect acquisition, conversion, retention and marketing systems around the opportunities with the greatest commercial impact.
Built for businesses changing how we live, move and feel.
I work with growing businesses using technology to create better experiences and new ways of delivering health, fitness and wellbeing.
01 / FITNESS TECHNOLOGY
02 / DIGITAL WELLNESS
03 / WEARABLES
04 / RECOVERY & PERFORMANCE
05 / NUTRITION TECHNOLOGY
06 / LONGEVITY
07 / CORPORATE WELLBEING
08 / WOMEN'S HEALTH & WELLNESS
B2B - B2C - B2B2C
Three ways to work together.
Whether you need clarity on what’s holding growth back, a strategy to move forward or ongoing senior marketing leadership, there’s a way to work together that fits your business.
Growth diagnostic
Find the opportunities holding your growth back.
From £2,000 · 2 weeks
A focused review of your positioning, customer journey, acquisition, conversion and retention — with a prioritised 90-day Growth Roadmap.
Growth strategy & sprint
Turn your biggest growth opportunities into a clear strategy and practical action plan.
From £5,000 · 8 weeks
Work together to address your highest-value growth priorities, sharpen your strategy and build a practical plan for implementation.
Fractional Growth Partner
Senior marketing and growth expertise without the cost of a full-time senior hire.
From £3,000 / month · Minimum 3 months
Ongoing strategic direction, marketing leadership and support connecting acquisition, customer experience and retention.
The sector focus is new. The marketing experience isn't.
I’ve spent my career helping businesses clarify their marketing, improve customer experience and grow.
DETONATE brings that experience into a specialist focus on health and fitness technology — connecting strategic thinking with practical marketing that moves businesses forward.
01
STrategic marketing
Positioning, proposition and messaging that help businesses communicate their value clearly.
02
Customer experience
Understanding how people discover, evaluate, buy and engage with a product — and where the journey can work harder.
03
commercial growth
Connecting marketing activity to acquisition, conversion, retention and business priorities.
THE DETONATE VIEW
Thinking about what makes health & fitness technology grow.
Practical perspectives on positioning, customer journeys, acquisition, conversion and retention — with a particular interest in the businesses changing how we live, move and feel.
Got a growth problem you're trying to solve?
Let’s look at what’s happening, where the opportunities are and what you should focus on next.