Marketing that connects product, customer and growth.
A selection of projects spanning positioning, customer acquisition, digital experience and growth — from building a B2B brand from the ground up to supporting the launch and growth of a specialist fitness technology product.
Turning a fitness app launch into an engaging customer experience.
Brawn was developing a specialist fitness app for competitive weightlifters and preparing to launch its beta. The challenge was not simply getting people to sign up — it was creating an experience that encouraged users to engage, return and become part of the community
I supported the launch across customer acquisition, onboarding and retention, developing launch communications, email journeys, social activity, an invite-a-friend campaign and a competition designed to increase engagement with the app.
From business concept to established B2B brand
Cavalry Cleaning started as a business concept with no established brand, customer base or marketing infrastructure.
I developed the brand and positioning, created the website and messaging and continue to support SEO, content, digital marketing and wider commercial activity.
Good marketing connects the whole customer journey.
Different businesses need different solutions. But the principle stays the same: understand where growth is getting stuck, identify what matters most and make the customer journey work harder.
Most scaling bottlenecks are silent and structural, hiding in plain sight. Simply turning up the volume on demand generation without solving baseline friction is an expensive path to nowhere. We find the root cause.
LET'S FIND WHERE YOUR GROWTH CAN GO NEXT
Tell me what’s happening in your business and let’s work out what would make the biggest difference.