POSITIONING · CUSTOMER JOURNEY · GROWTH
Ideas for better growth.
Perspectives on marketing, customer experience and commercial growth in health and fitness technology.
point of view
Growth rarely has just one problem.
The product might be right. The opportunity might be there. But if positioning, acquisition, conversion and retention aren't working together, growth becomes harder than it needs to be.
I explore the connections between these areas — and the practical changes that can make a difference.
What I'm thinking about
Positioning & Proposition
01
Making the value of a product clear to the people most likely to buy it.
Customer Journey & Conversion
02
Finding the friction between initial interest and meaningful action.
Acquisition & Retention
03
Building marketing systems that attract the right customers and give them reasons to stay.
More thinking, coming soon.
I'm developing practical perspectives on the challenges facing growing health and fitness technology businesses. Check back soon for new insights.
— DETONATE ACCELERATION
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