Growth support for businesses shaping the future of health and fitness.
I work with health, fitness and wellness technology businesses looking to turn innovation into commercial growth.
Whether you’re bringing a new product to market, scaling customer acquisition or improving retention, I help connect your positioning, marketing and customer journey to the outcomes your business needs.
Technology with the potential to change how we live, move and feel.
I work with businesses using technology to improve health, fitness, wellbeing and performance.
From emerging innovations to established products ready to scale, I help make complex propositions clear, connect with the right customers and translate innovation into commercial growth.
01 / FITNESS TECHNOLOGY
Digital fitness platforms, connected equipment, training apps and technology-enabled fitness experiences.
02 / women's health & WELLNESS
Technology supporting women’s health, hormonal wellbeing, reproductive health and healthy ageing.
03 / digital wellness
Digital products supporting wellbeing, mindfulness, sleep, healthy habits and everyday health.
04 / RECOVERY & PERFORMANCE
Wearables, recovery technology and performance products helping people understand and improve how they perform.
05 / NUTRITION & longevity
Technology-enabled nutrition, personalised health solutions and products focused on healthy ageing.
Good technology. Real potential. Growth that isn't quite clicking.
the challenge
You’ve built a product people need. You may already have customers, a growing team and marketing activity in place.
But turning that potential into consistent commercial growth isn’t always straightforward.
Your proposition might be difficult to communicate. Customer acquisition may be costing more than it should. Your website might attract attention without converting it, or customers may not be staying and coming back as expected.
The challenge isn’t necessarily doing more marketing. It’s understanding where the opportunities are and connecting the parts of your business that drive growth.
Built something promising. Ready for what's next?
I work with ambitious health and fitness technology businesses that have moved beyond the idea stage and are ready to make their next phase of growth more deliberate.
You might be a founder building a team, a growing business looking to improve commercial performance, or an established company bringing a new product or proposition to market.
What matters isn’t your exact size. It’s having a product with potential, a clear ambition to grow and a willingness to take a more strategic approach to marketing.
01
Growing startups
You’ve built a product and gained early traction. Now you need a clearer proposition and a repeatable approach to customer acquisition.
02
scaling businesses
You’re growing, but your positioning, marketing and customer journey need to work together more effectively to support the next stage.
03
established businesses
You’re looking for fresh strategic direction, stronger customer retention or support launching a new product or entering a new market.
Let's turn your potential into progress.
Whether you’re refining your proposition, improving customer acquisition or preparing for your next stage of growth, let’s talk about where your business is and what comes next.